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Digital Marketing

Inspired by insights and excited about ideas, we are a diverse group of people that genuinely care about anything and everything digital. In this constantly switched on world, we craft narratives using data, art and sheer gut feelings.

Want to Drive More Traffic To Your Business?

 

The digitalseosolution blog gets over ~230,000 organic visitors per month:

ahrefs blog traffic

Besides word of mouth, this is our second best marketing channel, sending us hundreds of new users every month.

Without a doubt, search engine optimization (SEO) is one of the best ways to achieve consistent, long-term results. For as long as you rank highly in Google, you’ll be able to generate passive organic traffic to your site.

To do this, you need to write about topics people are searching for. In other words: topics with search traffic potential.

Here are two quick ways to get started.

A. Find high-volume, low-competition keywords

Enter one (or a few) relevant words or phrases into  Keywords Explorer, then choose one of the keywords ideas reports to see hundreds or thousands of ideas.

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Filter this list by two metrics:

  1. Search volume—the overall search demand for this keyword, or how many times this keyword is searched for in Google each month, in a specific country;
  2. Keyword Difficulty—the ranking difficulty of a keyword, represented as a numerical value between zero and a hundred.

This gives you a manageable list of low-competition topics with decent search volumes.

For more ideas, play around with the filters until you get a list you’re satisfied with.

IMPORTANT. Filtering for Keyword Difficulty (KD) only gives a rough sense of difficulty. You should always analyze the search results manually to judge real-world difficulty and search intent before targeting a keyword.

But don’t stop there. Further prioritize your list of topics by focusing on those with high business value (i.e., the topics where your product or service is crucial for solving a particular problem).

In the end, traffic is a vanity metric. There is no point in driving a lot of traffic to your site unless that traffic somehow translates into revenue.

This is the simple scale we use at Ahrefs to determine the business value of topics:

  • 3: our product is an irreplaceable solution for the problem;
  • 2: our product helps quite a bit, but it’s not essential to solving the problem;
  • 1: our product can only be mentioned fleetingly;
  • 0: there’s absolutely no way to mention our product.

The very best topics strike a balance between high traffic potential, low competition, and high business value.

B. Use the Content Explorer ‘hack’

Content Explorer is a searchable database of over a billion web pages.

To find low-hanging content ideas that are easy to rank for, search for a broad topic and apply two filters:

  • Referring domains < 5
  • Organic traffic filter > 1,000

This will give you a list of relevant pages that get lots of organic traffic while having few or no backlinks.

 

Marketing Can Be Overwhelming. The Good News Is, You Have Options.

Brand Design & Strategy

brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

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Social Media Management

More than billion people are active on social media and the latest updates of social networking sites make the job of Social Media Strategist even more responsible to deliver better and valued content to reach to the audience. Brand management is very important to keep your loyal customers

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Audience Analytics

Audiences in Analytics are users that you group together based on any combination of attributes that is meaningful to your business. … Once you define an audience, you can: Activate that audience on platforms like Google Ads and Display & Video 360 so you can focus your marketing efforts on those users.
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Search Engine Optimization

We optimise websites to make search engines friendly. We provide On Page, Off Page, Content marketing, Organic Backlinks, Technical Analysis, and competition analysis services. Organic traffic convert better than paid and social traffic. Increase your organic traffic through ethical SEO. Contact us to get a free SEO audit report of your website.

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Copywriting & Strategy

Content is the fuel of the marketing engine. We craft and deliver unique, informative, and persuasive content to your audience. We make very focused content specific to your targeting group. Our content marketing services include ebooks, blog posts, webpage content, email sequence, social media content, and guides.

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Website Development

Web development services help your company to increase product knowledge, maintain communication between you and potential clients, sell your products or services, generate leads for the business, and increase the popularity of your company and much more.

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Email Marketing

Email marketing helps you increase your brand awareness by getting your email messages into the inboxes of potential new customers. The more consistent your communication is with your email subscribers, the more likely they will be to think of your business when they are looking for your products or services.

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